⚠️ The business name is already in the question, so it won't count as application to the case study. Use a specific detail from the extract instead — a figure, a person's name, a product, or a place.
One of the most common reasons students lose marks is writing generic answers. Read the case study, then replace every generic word with a specific business detail from it — just like a real examiner wants to see.
Choose a Case Study
Case Study
💡In Edexcel exams, the business name appears in italics in the question — this is a reminder that using only the business name does not count as application to the case study. You must use specific details from the extract — figures, people's names, products, locations, percentages — to earn application marks.
Your Task — Replace Every Highlighted Word
The answer below uses generic words (shown in amber). Click each one and replace it with the specific term from the case study above. Use details from the extract — names, figures, products, people.